Every person who reaches out to you becomes a contact in Alps, with a profile that grows the more you learn about them. Alongside the standard fields Alps ships with, you can add your own custom properties so the contact record actually matches how your business thinks about customers.
Standard fields
Every contact comes with a core set of fields: name, email, phone, address, company, job title, and a lifecycle stage that tracks where they are in their journey with you.
Adding custom properties
If your business tracks something the standard fields don't cover, for example a subscription plan, a referral source, or an internal account tier, you can define your own property. Go to Settings, then Contact, then Contact Properties, and create a new one with a name and a type.
Once a custom property exists, it becomes available on every contact in your workspace and can be filled in manually or set automatically through the sync API or an automation.
Where properties show up
Standard and custom properties both feed the contact's profile page, and can be added to the contact card layout so the fields that matter most to your team are visible at a glance without opening every tab.