BIMI, short for Brand Indicators for Message Identification, is what lets your logo show up next to your emails in inboxes that support it, like Gmail. It's a small detail that makes your emails instantly recognizable and harder to mistake for spam.
Before you begin
Your sending domain must already be verified in Alps.
Your logo needs to be an SVG file, not a PNG or JPG. BIMI specifically requires a particular SVG profile, not just any SVG export.
Most inbox providers also require your domain to have DMARC enforcement in place, which is a broader email authentication standard separate from Alps.
Uploading your logo
Go to Settings, then Domains, open your verified domain, and upload your logo under the BIMI section. Alps checks the file for you and will let you know if it doesn't meet the required format, rather than silently accepting a logo that won't actually display.
What happens next
Once your logo is uploaded and your domain meets the requirements, inboxes that support BIMI will start showing your logo next to emails sent from your verified domain. This can take some time to appear, since it depends on when each email provider refreshes its own records.
Troubleshooting
If your logo isn't showing up after a reasonable wait, double-check that DMARC enforcement is actually in place on your domain, since that requirement sits outside Alps and is one of the most common reasons BIMI doesn't display even with a correctly uploaded logo.