Alps

Creating and Sending Campaigns

1 min readAug 21, 2026

In this article

Build a targeted campaign, choose your channel and audience, and track it through draft, active, paused, and completed states.

Not every message should wait for a customer to reach out first. Campaigns let you send a targeted message proactively, through the chat widget or by email, to a specific segment of your contacts.

Choosing a channel

A campaign can go out through the chat widget, appearing to matching visitors while they're on your site, or by email, sent directly to your chosen audience.

Targeting your audience

Campaigns use the same segment-building tools you'd use elsewhere in Alps, so you can target a campaign to exactly the contacts it's relevant for, rather than sending it to everyone.

Campaign statuses

  • Draft – still being built, not yet sending.

  • Active – live and reaching your audience.

  • Paused – temporarily stopped without losing your setup.

  • Completed – finished sending.

Where to find it

Campaigns isn't in the main sidebar yet. Reach it by going to /campaigns in your Alps workspace, and consider bookmarking it if your team uses it regularly.

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